Put your messages where the people are

I've been doing a lot of consulting work with Salem area business to get them up to speed on using social media to promote their products, services and customers. Once we get through all the techie-talk, the next question is always, "Now what do I write about?"

Content is king on the internet, and social media uses communities of users to create the content through interaction. I find that the best way to describe how to create great content is to show these clients and members some great examples.

We often talk about who makes an ideal client, what people are asking for when they pick up the phone to call you, and how you are positioning yourself against competitors, direct or indirect. One of my favorite content recommendations is to focus on your customers. Tell stories about the challenges they were facing when they called you. Share their testimonials, their photos, and the reason your solution worked so well. The exercise of writing content like this is a natural way to include "keyword-rich" content. Keywords are common search terms on sites like Google and Bing.

On Facebook, just this morning, I caught one of our members putting these strategies into practice on their Facebook Page. KYKN Radio posted this:


Got a great email today thanking us for our sponsors and telling us about a great experience. If you have a story about one of our sponsors, please post it here for all to see!
Hi Bill,
I am a big fan of your show and also of the station. I live in McMinnville, we do a lot of shopping in Salem. We do our best to support your advertisers. I just want to let you know about one of them. I was in the market for a new van. I had checked with the local dealer and also through the auto buying service from one of your favorite ... See Morewarehouse stores. Ha, ha. We ended up at Withnell Dodge. They had the best price, great people and the process was painless. I would rather take a beating then go buy a vehicle. It sure was not the case at Withnell.

This is a great example of how to use social media to help your customers talk about you. Nice job KYKN. You've put your message where the people are, and you're giving people a way to spread the news.