Networking, Notworking, NetWalking & NetWeaving
Networking training seminars are really about sales and marketing. Have a process. Be generous. Give before you take. Provide a reason for people to want to work with you. This all seems simple enough.
Confusing the Public
Tom's Shoes is a remarkable company. Not because they make remarkable shoes, but because they have a story to sell (tell).
Tom's makes a simple promise: Buy a pair of Tom's shoes and they will give a pair to a child in need through their foundation, Friends of Tom's. They are a for-profit company established for social good, as well as profit.
I was surprised to learn that Sketchers created their own division that makes a similar shoe and makes the same promise. It's certainly their right to compete here, but I couldn't be more disappointed in Sketchers attempt to confuse the commercial public by naming this division Bob's.