A dozen different sessions in tracks for businesses and organizations alike give you a lot of programming options for your business training event, conference or banquet keynotes.
Poke around these two audience-centered training tracks, and contact Kyle to discuss your specific needs and dates.
// SIGNATURE PROGRAMS
What to do when loud is losing
The customer isn't always right, but they have a thousand friends and an iPhone. Learn how today's businesses are finding fans, and where to find yours. Marketing strategist Kyle Sexton will inspire you with stories of remarkable businesses and strategies for attracting more of your ideal customers. Available as a keynote (60 mins), workshop (120 - 180 mins) or TED style (20 min) talk.
Updated: Let's talk about what's broken and what's working. Kyle applies business marketing strategies to your trade association using real stories of remarkable organizations. Learn how to engage members without asking them to show up, discover a new value proposition for the different business profiles among your membership, and communicate your values and successes through the clutter of a noisy planet. Based on the second edition of Kyle's book, ReMembership - New Strategies for Remarkable Membership Organizations.
Tomorrow’s Membership Organization
Have a S.E.A.T. and buckle up: We're going to talk about (S) serving and selling memberships with the latest technology, (E) engaging members without asking them to show up, (A) allowing members to choose their own investment, and (T) teaching members how to talk about you. Based on the first edition of Kyle's book, ReMembership - New Thinking for Tomorrow's Membership Organization.
// TRAININGS FOR BUSINESS AUDIENCES
Turning Social Media Into Business Media
Kyle’s most popular training. Social media won't transform your business overnight or by itself. Learn how Blogging + Search Engine Optimization + Social Media Sharing can turn strangers into friends and friends into customers. “This just changed my whole life” is not an unusual review from business owners who attend this session.
So You Think You Can Network?
The word “networking” has changed meaning on us, so let's talk about network development as a part of your marketing. Let's set a goal so you have a plan, like the rest of your business efforts. You need to grow your business through people, so let's get ready to grow. Available as a 45 minute training or a 30 minute Keynote
// TRAININGS FOR CHAMBERS & ASSOCIATIONS
10 Tiered Membership Mistakes (You Don't Have to Make!)
The chamber industry's foremost authority on value-based membership tier structures breaks down the most common and most costly mistakes made while transitioning out of the fair-share model. This fast paced session leaves plenty of room for questions on the hottest topic in membership today... from the one who wrote the book on it!
Turn Social Media Into Chamber Media
Kyle’s most popular training. Social media won't transform your organization overnight or by itself. Learn how Blogging + Search Engine Optimization + Social Media Sharing can turn strangers into friends and friends into members. “This just changed my whole life” is not an unusual review after this session.
Membership Year One
After selling more than 1,000 chamber memberships and consulting for chambers across North America, marketing strategist Kyle Sexton has reverse-engineered a path to membership sales success that starts in your very first year. Discover your potential when Kyle shares tips on prospecting, developing a sales plan, building contacts and more!
Membership Solutions Session
A great way to end the day, Kyle’s unscripted format gives everyone a chance to get the ideas and advice they need in this high-energy, interactive session. Choose a focused topic like Membership Development, Communications or Web & Tech... or keep it general and let Kyle facilitate the conversation and see where it goes!
The Innovative Membership Organization
A certified marketing geek breaks down what makes a good idea take off in your chamber, and how to identify gaps in your offerings according to the Map to ReMembership. This brand new content is guaranteed to give you tools to take back to your board and committees to guide your future moves.
Technology For Trade Associations
CRM. CMS. Cut through the clutter of tech tools hitting your radar and focus in on the tools that can actually help your organization get things done for your members. This session contains tons of goodies for internal efficiency and external member benefits. This session gets reviews from the Institute for Organizational Management participants like, "This was the best session I've had in all 4 years of Institute." Really? It's just technology, but we keep it lively, fun and informative.